A selection of Ed’s work:

TalkTalk / Rebrand
Integrated campaign: TV, digital, social, print

When lockdown closed pubs in 2020 my department at daftLine, ABInBev’s in-house agency, produced the 'Save Pub Life' campaign. An eGift-card scheme that allowed people to financially support their local in lockdown. Whatever donation individuals made ABInBev doubled. 20,000 eGift-cards were sold helping 1500 pubs received £1.2m in donations. The scheme was adopted globally in 21 different markets, raising $11.56m for local venues. Save Pub Life won at awards shows too: PR Week Awards - Best Use of Media Relations, One Show - Merit for Social Impact.

ABInBev / Save Pub Life
Digital activation, PR Campaign

I worked in-house at TalkTalk to launch the company’s rebrand. My team and I translated a new brand look into an integrated ad campaign.

ABInBev / Bud Light
Digital Innovation, social campaign

Bud Light was the first brand to appear on Cameo- the platform where celebs record whatever message you want! We created paid digital and social ads for each personality. A reactive, data-driven activation, it was the first ABInBev campaign to be optimised in flight. Engagement rates beat ABInBev benchmarks 7 times over with the campaign achieving 92% positive sentiment.

ABInBev / PerfectDraft
Integrated campaign: TV, social, OOH

PerfectDraft is the home appliance for draft beer. Perfect for when covid cancelled beer festivals. So we leveraged Oktoberfest to inspire beer fans to have their own beer festival fun at home. We brought the campaign thought to life in every feasible touch point relevant to an Oktoberfest party.

Allwyn / National Lottery
Social campaign

I worked with the Kraft Heinz Future Brands team to launch Ed Sheeran’s hot sauce onto social media. This video is just one example of the content we made. You can find more on my portfolio website here.

KraftHeinz / Tingly Ted’s hot sauce. TikTok, Instagram launch

In-house at Allwyn I made an eclectic collection of content to promote the money raised by players for good causes. More videos here.