An experienced advertising creative director with diverse experience, Ed has produced award winning, effective campaigns for world famous brands. He has has seven years of in-house experience: At AB InBev he set up and ran their in-house agency, draftLine. He’s also worked at Kraft Heinz, TalkTalk, GSK, Allwyn and at creative ad agencies in London and Toronto. Ed’s in-house experience inspired the idea for Parachute Creative, giving brands the opportunity to create campaigns in-house without having to commit to a permanent ad department.

Jane began her career at WCRS and then Havas where she was a board member before going on to become the Client Services Director at the leading post-production house, Framestore. Jane’s entrepreneurial spirit led to her establishing JW Collective to foster unique and innovative production partnerships across the creative marketing sector. JW Collective is a knowledge partner for IHALC (In-House Agency Leader’s Cub). This foray into the direct-to-brand world inspired Jane to establish Parachute Creative.

Mali is an award winning Executive Producer with 20 years of experience in advertising and branded content for fashion, sports, tech, music and lifestyle brands. She’s worked at Oliver in-house agency and for Google, Coca-Cola, Red Bull, Oxfam and adidas as lead for global production on football and the Stella McCartney collab. Mali has a passion for campaigns that bring cultural insights and creative vision to life. She is the Founder of OURHouse, a creative production shop focused on elevated content told through a global, culturally nuanced lens.

Chi is a passionate, ambitious and driven project management professional experienced in transforming and optimising high-performance in-house studios and operations. Chi has worked as creative resource lead at ABInBev’s in-house agency, draftLine, FitFlop footwear and top advertising and PR agencies. She specialises in leading cross-functional planning, scaling operations and implementing systems that unlock measurable efficiency gains and cost savings.

Over the last 25 years Steve has worked direct-to-brand and at many top creative agencies, including AMV BBDO, Mother and Atomic. He has helped define, build, and lead some of the best known brands in the UK from BT to B&Q, The National Lottery, Guinness, Homebase, HomeServe, Sky and PepsiCo. Steve believes that above all else, brands are built on clarity and simplicity, which is what he brings to every project he works on.

With over 20 years’ experience in creative operations, agency leadership and AI-driven workflow design, Tabitha helps teams work smarter without losing their creative spark. She believes the best processes live where the work happens — integrated into the tools and habits teams already use, supported responsibly by AI and automation. Tabitha has worked at in-house agency Oliver, NatWest, Entain and leading ad agencies. Her work with global brands has fixed bottlenecks, embedded better ways of working and made AI genuinely useful in day-to-day delivery.